CASE STUDY

A step-by-step process of how we designed the branding for a Vietnamese high-end tea brand

Client

The Hour Tea

industry

Food & Beverage

location

Vietnam

services provided

Branding Strategy, Art Direction, Graphic Design

VISIT WEBSITE

https://thehourtea.com

1

How it began

Issues with the old branding:

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Inconsistent production of the tin container
Takes time to package
Not legible / distinguished enough on the store shelves
Want to feel more warm and festive
Want to have a more cohesive brand visual ecosystem

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2

Develop the Branding Strategy

Research and insights: understanding the market, audience, and competition

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3

Art Direction

Concept explorations

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Moodboard

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4

Design Core Brand Assets

Logo & Wordmark

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Color palette

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Typography

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Graphic elements

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5

Packaging Design

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6

Online Applications

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Let’s get started