CASE STUDY

How we redesigned the S2M Group website to build instant credibility and attract high-value clients

Client

S2M Group

industry

Marketing

location

Global

services provided

Art Direction, UX/UI Design, Webflow Development

VISIT WEBSITE

https://www.s2m-group.com

1 Project background

S2M Group is a multinational marketing agency for the B2B tech sector. They were looking to give a modern facelift to their 5-year-old Wordpress site, to accommodate their strong growth.

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2 Research and plan the roadmap

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Dissect the client brief

Design the sitemap

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Set up the hi-fi wireframe using the Relume components

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3 Art Direction and Layout Design

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References

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Setup systems for layout grid, font, and colors

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Hero Explorations #1

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Hero Explorations #2

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Graphical elements

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Layout design

4 Bring it all to Webflow

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We strictly followed our SEO checklist to ensure the best site performance. All images have been compressed into WEBP format to keep the file size low while maintaining high resolution quality. Alt texts were also added to improve search engine understanding of your content for better search engine optimization.

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All the title tag and meta fields are filled

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Toggled up Webflow SEO setting

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Silver Arrow delivered solid work on our new website. Their communication was excellent throughout the project - they were responsive and kept us well-informed at each stage. The result is a cleaner, more professional site with noticeably better performance. We're pleased with their work and would recommend them to others looking for reliable web development.

Guillaume Charron - Managing Director

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