How we designed the website of Pershing Ventures on Webflow – A step-by-step breakdown.

Pershing Ventures is a boutique venture capital firm focused on startups based in the US. They had just redesigned their logo & other brand motifs at that time, and was ready to have that rolled out to the website. We were introduced to David Weiss, the president of the company - via his business partner Gini, who was also a client of ours.

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At that time Pershing only had a modest one-pager built on Wix.

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Here are all the updated brand visual guidelines they provided.

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So early on both teams set out the criteria to measure the project success.

This helps both sides to focus on what is most important.

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Utilize the Webflow platform for efficient updates & maintenance.

Build a proper sitemap and CMS to display an extended range of content.

Design a professional interface to reflect authenticity build trust.

Convert more visitors into leads via form submission.

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Dissect the client brief

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Define website user persona

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Design the sitemap

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Writing the copy structure

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Set up the hi-fi wireframe using the Relume components

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Moodboarding

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Setup systems for layout grid, font, and colors

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Hero Explorations #1

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Hero Explorations #2

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Section layouts

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Custom 3D illustrations based on the logo - for bolder brand identity

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Design for mobile & tablet

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We built the Figma design in Webflow that follows web industry standards:

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• Scalability: using the Client-First class framework for maximum usability.
• Performance: optimized font files, images, videos, divs, classes
• SEO: metadata, alt texts, html tags

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