Designing Nestfarm - where eco-tourism, tradition, and quiet beauty meet in one brand story.

Nestfarm originates from a peaceful land and a simple dream: creating a place where people can touch nature kindly. Instead of the noisy camps in the middle of the street, we chose to back down the countryside, built a quiet space for Yen to find and close enough for people to connect.

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• Capture the spirit of eco-tourism + ethical bird’s nest farming.
• Feel warm, calm, and trustworthy.
• Appeal to young, nature-loving audiences.
• Create a soft yet memorable visual identity.
• Build a cohesive system across all touchpoints.
• Tell stories in a genuine, non-commercial tone.

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Research and insights: understanding the market, audience, and competition

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Concept explorations

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Moodboard

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Logo & Wordmark

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Color palette

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Typography

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